Letter from the Editor: The Elephant in the Room


Within the next day or two The Southeastern Bride Instagram account will be rolling over to 10K followers. I was telling my husband last night that I wish I could celebrate this with you. (I don't feel like it's a crowning achievement by any means, just a fun thing along the way.) And then I told him how awkward I feel about it and that I truly just thought I should keep my head down and hope no one even noticed that it had rolled over or consider how long it had taken. Two years into business I look around and think about how newer sites, are getting the submissions I want, the advertisers I need, and ugh, they just seem like they are doing better- how's that for honesty?

But the flip side of that coin is, slow growth suits me just fine. I am grateful for two years of slow and steady. I've had more time to savor each layer. It hasn't been about growing or gaining a following, it has been about creating something art-filled with purpose, meaning, tangibility, and legacy. The late nights and bags of peanut M&M's second guessing every magazine layout, the one-on-one correspondence with everyone who pops into my inbox, and every 'heart' I've clicked on a post have been sincere. No one is bought or purchased. Nothing has been taken for granted. Just two solid years of roots growing stronger into the ground.

The passion and purpose of The Southeastern Bride is to provide fine-art inspiration for the legacy focused bride. The Southeastern Bride is not only a resource for fine-art wedding inspiration, but strives to be a source of encouragement from planning for marriage on to the legacy of love we leave.

Beyond inspiring the bride-to-be, it is also my most sincere hope to be a resource for the artists and vendors who we have the pleasure and honor of working alongside. We strive to be a resource that provides vendors and artists well deserved recognition for their talents. 

Those things are good and those things are true. No matter how many years we've been in business and how many followers there are.

So what does having 10k followers really mean to me? It means that people notice and like what we are doing; we being not only myself, but the many wonderful artists who work so hard in creating the content within these pages, printed in the magazine, and shared across social media. It means that brides crave the simplicity of finding inspiration and vendors in their neck of the woods rather than wading through the seas of nationwide advertisers. And it means that right here we have the ability to reach across the screen into 10,000 hearts to encourage marriage from it's very beginning. To me that is both a powerful and a beautiful thing. 

Talk soon,
Casey

PS: If any or all of the above resonates with you and you are a wedding professional, we'd be grateful to have you join us as a partner either in the online directory or in our print publication. You can find out more here.

Image above from Book 2 Feature, Sketches of Spring.
Acknowledgements

Photography: Rustic White Photography
Words: Casey DavisThe Southeastern Bride
Styling, Furniture & Creative Direction: Blue Eyed Yonder
Floral Artwork & Custom Installation: Meredith Mejerle Rush
Floral Design: Amy Osaba Events
Hair & Make-Up: Claudia Mejerle
Wedding Dress: Carol Hannah Bridal
Wedding Boutique: The Sentimentalist
Food & Drink: Sun in my Belly
Linens: Party Tables
Paper Goods: Meredith Mejerle Rush
Venue: Greystone at Piedmont Park
Videography: Before Your Eyes Cinematography, View Video
Production: No Regrets Events
Cake: Sugar + Slate.